Discover Your Creative Synergy

Introducing a UNIQUELY formulated, three-part synergistic system of hair lightening technology that will elevate YOU to the next level.


Gold Bullet Can lift up to 10 levels

Gold Bullet Tones and lifts at the same time

Gold Bullet Removes artificial color effortlessly

Gold Bullet May be used on and off the scalp

Formula18® Hair Lightening System works synergistically to allow greater creativity by maintaining the integrity of the hair.

Professional Deal 01

BUY ONE 10oz. Formula18® Plant Based Reinforcement Additive, Get a FREE Bleach Powder and FREE Créme Developer

Professional Deal 02

BUY ANY Formula18® Créme Developer and Bleach Powder, Get a FREE 2oz bottle of Formula18® Plant Based Reinforcement Additive

Professional Deal 03

BUY ONE Formula18® Bleach Powder, Get a FREE Créme Developer

Formula18 Plant Based Reinforcement Additive measurements.

SERVICES oz of Formula18 per 1 oz of
Yield amount of services per 10 oz bottle Additional Directions
COLOR / BLEACH 1/16 oz 160 Add 1/16 oz Formula18
EXPRESS TREATMENT 1/8 oz 80 Add 1/8 oz Formula18 to conditioner at the backbar, leave 3-5 mins, rinse and style.
DEEP CONDITIONING TREATMENT 1/4 oz 40 Add 1/4 oz Formula18 to Mask or Deep Conditioner, leave under dryer for 15-20 mins and rinse.
(+3 oz of water)
20 Add 1/2 oz Formula18 to 3 oz of water at the backbar, leave in for 10 mins, rinse, condition hair and rinse.
F18 Box

Watch how it works!


Introducing a pallet of intermixable tones to customize your craft to any color.
No developer required.

A collection of non-ammonia, long-lasting direct dye colors to create incredible vibrant works of art.

Pastel Mixer

Mix in and defuse color intensity to create an array of brilliant pastel shades.

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