THE FORMULA 18 STORY
WHAT IS FORMULA 18?
Chemically resilient material that ionically binds to hair cuticles and offers long-term protection from harsh hair bleaches, free radicals, and peroxides
he cationic charge of formula 18™ attracts to anionic porous hair
Creates a scaffolding like matrix to support hair while still allowing in small molecules for hair bleach and color
Penetrates between uplifted scales in the hair cuticle to create a smoothing effect