THE FORMULA 18 STORY

FORMULA 18 Plant Based Additive is a unique approach to hair reinforcement.
Unlike other “bond building” products which require multiple steps and are comprised of polymer based resins, we have selected specific plant based ingredients for their genetic characteristics and amino acid structures.

 

Gold Bullet We chose our uniquely distilled Tamarind Extract for its characteristics and
ability to maintain cuticle health.

Gold Bullet The properties of Pea Peptide protein and its unique amino acid structure
make it the perfect choice for helping to reinforce the hair structure.

Gold Bullet Resurrection Plant, with its remarkable ability to virtually regenerate itself
after years of being dormant was the obvious choice to complete this
amazing Additive.

 

By combining these ingredients in a specific ratio, we were able to create a truly
remarkable Plant Based Reinforcement product.
This One-Step Plant Based Additive works with virtually every chemical service and
is excellent for grey and resistant grey coverage.

WHAT IS FORMULA 18?

FORMULA 18 is a chemically resilient material that ionically binds to the hair’s cuticle and offers long-term protection from harsh hair color, free radicals, peroxides, and environmental stressors. Damaged hair has a raised cuticle, while healthy hair has a smooth, closed cuticle. FORMULA 18 penetrates between uplifted scales in the cuticle to create a stapling type effect with a smoother, healthier appearance. FORMULA 18 is a blend that creates a highly effective hybrid biopolymer to aid in reducing and fixing damage done to the cuticle while simultaneously strengthening the hair fiber.

PROTECTS

Chemically resilient material that ionically binds to hair cuticles and offers long-term protection from harsh hair bleaches, free radicals, and peroxides

ATTRACTS

he cationic charge of formula 18™ attracts to anionic porous hair
hair-cuticles

SUPPORTS

Creates a scaffolding like matrix to support hair while still allowing in small molecules for hair bleach and color

SMOOTHS

Penetrates between uplifted scales in the hair cuticle to create a smoothing effect
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HOW DOES FORMULA 18 WORK?

Active-Ingredients

Cystine within the PEA PEPTIDE, RESURRECTION PLANT, and TAMARIND links with the sulfur atom to create or rejoin broken disulfide bonds. When disulfide bonds are reformed it will leave hair looking manageable and healthy.

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Find Your New Look



ENHANCED RESULTS

Bleach with No Additives

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Bleach with FORMULA 18

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Ask your stylist what FORMULA 18 can do for you today!