Permanent Color
Permanent Color

FORMULA 18 Permanent Color System works synergistically to maximize grey coverage RESULTS.

When using FORMULA 18 Permanent Color with FORMULA 18 Crème Developers and FORMULA 18 Plant Based Reinforcement Additive you will achieve Superior Grey Coverage.

FORMULA 18 Permanent Color offers a portfolio of hair color choices, while continuing to provide successful grey coverage results from blending to full coverage. FORMULA 18 Permanent Color must be mixed with FORMULA 18 Crème Developer and FORMULA 18 Plant Based Reinforcement Additive to ensure optimum results.

Formula 18

Formulated with a special blend of minerals, antioxidants and nourishing ingredients.

NATURALS

Provides the ability to lift, deposit and refine underlying pigment in one-step.

CHOCOLATES

Warm, medium to light value natural browns.

COPPERS

Medium to light value browns to blondes which add warm copper tones to the finished result.

GOLDENS

A medium to light value golden blondes that can be used as a one-step color or in a color correction prior to a tint back.

REDS

A medium value shade which adds true red tones to finished result.

VELVETS

A soft, smooth, warm blonde that provides some control over warmth while allowing natural reflect.

BEIGES

A soft, cool, light blonde that helps refine some underlying warmth.

MAHOGANYS

A true medium value brown that adds red/violet hues to finished result.

VIOLETS

A deep brunette with rich violet hues.

MATTES

A cool, medium value shade with maximum control over warmth.

CLEAR

Clear can be added to formula to lighten or soften the color saturation.

ACCENTS

This collection can be added to current formulas to enhance or refine the finished results.

HI LIFTS

These are used when maximum lift is desired in a short window of time, providing some refinement of underlying warmth.

RAPID TONERS

This collection allows complete flexibility. When applied to the hair the processing time determines the level of deposit achieved. Can be added to color formulas to enhance or refine finished results.

Permanent Color Step 1
Permanent Color Step 2
Permanent Color Step 3

Post Color Procedure

Gold Bullet After the color has processed, rinse hair thoroughly

Gold Bullet Spray in FORMULA 18 Leave-In Conditioner (which will close the cuticle and remove any residual color or oxidizing agents)

Gold Bullet Rinse thoroughly

Gold Bullet Shampoo with FORMULA 18 shampoo of your choice (shampoo twice if necessary)

Gold Bullet Follow with FORMULA 18 conditioner of your choice

Gold Bullet Towel dry hair

Gold Bullet Spray FORMULA 18 Leave-In Conditioner, comb through hair and style as desired

Gold Bullet FORMULA 18 Leave-In Conditioner’s low pH formula leaves the hair vibrant, shiny and ensures the colors’ longevity.

Watch how it works!

Formula 18 Lightening System

FORMULA 18 Lightening Systems are designed to work synergistically with the FORMULA 18 Crème Developer and FORMULA 18 Additive allowing a full range of creative freedom while maintaining the integrity of the hair. FORMULA 18 gives stylist the tools to be successful behind the chair.

  • Potassium persulfate
  • Dust free
  • Great fragrance
  • Built in toner
  • Does not swell
  • Does not dry out
  • Can be used on/off scalp
  • Can lift up to 10 levels
  • 2:1 Mixing Ratio saves you money
  • Potassium persulfate
  • Dust free
  • Great fragrance
  • Does not swell
  • Does not dry out
  • Can be used on/off scalp
  • Rapid Lifting
  • Can lift up to 10 levels
  • 2:1 Mixing Ratio saves you money

Watch how it works!

FORMULA 18 Plant Based Reinforcement Additive

Formula 18 Plant Based Reinforcement Additive uses Plant Based ingredients such as Pea Peptide, Resurrection Plant and Tamarind to rejoin the broken disulfide bonds in the hair. The hair is left healthier, shinier and more manageable. The Additive can be used with Color, Bleach, Perms, Chemical Relaxers, and Conditioners or as a stand-alone treatment.

SERVICES Amount of FORMULA 18 per 1 oz of product Yield amount of services per 10 oz bottle Additional Directions
COLOR 1/32 oz
1 gram
4-5 drops
320 Add 1/32 oz or 1 gram or 2-3 drops of FORMULA 18 Additive to color formulation.
BLEACH/PERM/RELAXERS 1/16 oz
2 grams
4-5 drops
160 Add 1/16 oz or 2 gram or 4-5 drops of FORMULA 18 Additive to mixture.
EXPRESS TREATMENT 1/8 oz 80 Add 1/8 oz FORMULA 18 to conditioner at the backbar, leave 3-5 mins, rinse and style.
DEEP CONDITIONING TREATMENT 1/4 oz 40 Add 1/4 oz FORMULA 18 to Mask or Deep Conditioner, leave under dryer for 15-20 mins and rinse.
STAND ALONE TREATMENTS 1/2 oz
(+3 oz of water)
20 Add 1/2 oz FORMULA 18 to 3 oz of water at the backbar, leave in for 10 mins, rinse, condition hair and rinse.
F18 Box

*The amount of FORMULA 18 needed depends on the amount of Color/Bleach/Perm/Relaxer being used prior to adding developers or processing agents.

FORMULA 18 Intense Colors

FORMULA 18 has a collection of non-ammonia, long-lasting direct dye colors to create incredible vibrant works of art. Tones are intermixable so you can customize any color. Pastel Mixer allows the color intensity to be defused depending on the desired goal. Unlock your creativity!

Creativity

Introducing a pallet of intermixable tones to customize your craft to any color.
No developer required.

Pastel Mixer

MIX IN SOME BRILLIANCE
Mix in and defuse color intensity to create an array of brilliant pastel shades.

For more information, contact your local Sales Representative or the corporate office at

760-842-7700

Or CLICK HERE to submit your inquiry electronically