Permanent Color
Permanent Color

FORMULA 18 Permanent Color System works synergistically to maximize grey coverage RESULTS.

Formulated with a special blend of minerals, antioxidants and nourishing ingredients.

FORMULA 18 Permanent Color offers a full range of grey coverage options, allowing coverage results from blending to complete coverage. One tube gives unlimited options. FORMULA 18 Permanent Color must be mixed with FORMULA 18 Crème Developer and FORMULA 18 Plant Based Reinforcement Additive to ensure optimum results.

Permanent Colors
Perm Colors

Beautiful, vibrant red tones

Designed to give superior red coverage with the FORMULA 18 Synergistic System

Longer lasting results with incredible shine and longevity

FORMULA 18 Permanent Color Rapid Toners

Gold Bullet 5-10 minute toning

Gold Bullet Permanent results

Gold Bullet Trending tones and colors

Gold Bullet Useable, practical tones

Gold Bullet Allows for full range of creative freedom

Rapid Toners
Permanent Color Step 1
Permanent Color Step 2
Permanent Color Step 3

Post Color Procedure

Gold Bullet After the color has processed, rinse hair thoroughly

Gold Bullet Spray in FORMULA 18 Leave-In Conditioner (which will close the cuticle and remove any residual color or oxidizing agents)

Gold Bullet Rinse thoroughly

Gold Bullet Shampoo with FORMULA 18 shampoo of your choice (shampoo twice if necessary)

Gold Bullet Follow with FORMULA 18 conditioner of your choice

Gold Bullet Towel dry hair

Gold Bullet Spray FORMULA 18 Leave-In Conditioner, comb through hair and style as desired

Gold Bullet FORMULA 18 Leave-In Conditioner’s low pH formula leaves the hair vibrant, shiny and ensures the colors’ longevity.

F18 Permanent Colors
F18 Permanent Colors

Watch how it works!

Discover Your Creative Synergy

Introducing a UNIQUELY formulated, three-part synergistic system of HAIR LIGHTENING TECHNOLOGY that will elevate YOU to the next level.


Gold Bullet Can lift up to 10 levels

Gold Bullet Tones and lifts at the same time

Gold Bullet Removes artificial color effortlessly

Gold Bullet May be used on and off the scalp

FORMULA 18® Hair Lightening System works synergistically to allow greater creativity by maintaining the integrity of the hair.

Professional Deal 01

BUY ONE 10oz. FORMULA 18® Plant Based Reinforcement Additive, Get a FREE Bleach Powder and FREE Créme Developer

Professional Deal 02

BUY ANY FORMULA 18® Créme Developer and Bleach Powder, Get a FREE 2oz bottle of FORMULA 18® Plant Based Reinforcement Additive

Professional Deal 03

BUY ONE FORMULA 18® Bleach Powder, Get a FREE Créme Developer


SERVICES Amount of FORMULA 18 per 1 oz of product Yield amount of services per 10 oz bottle Additional Directions
COLOR 1/32 oz
1 gram
4-5 drops
320 Add 1/32 oz or 1 gram or 2-3 drops of FORMULA 18 Additive to color formulation.
2 grams
4-5 drops
160 Add 1/16 oz or 2 gram or 4-5 drops of FORMULA 18 Additive to mixture.
EXPRESS TREATMENT 1/8 oz 80 Add 1/8 oz FORMULA 18 to conditioner at the backbar, leave 3-5 mins, rinse and style.
DEEP CONDITIONING TREATMENT 1/4 oz 40 Add 1/4 oz FORMULA 18 to Mask or Deep Conditioner, leave under dryer for 15-20 mins and rinse.
(+3 oz of water)
20 Add 1/2 oz FORMULA 18 to 3 oz of water at the backbar, leave in for 10 mins, rinse, condition hair and rinse.
F18 Box

*The amount of FORMULA 18 needed depends on the amount of Color/Bleach/Perm/Relaxer being used prior to adding developers or processing agents.

Watch how it works!


Introducing a pallet of intermixable tones to customize your craft to any color.
No developer required.

A collection of non-ammonia, long-lasting direct dye colors to create incredible vibrant works of art.

Pastel Mixer

Mix in and defuse color intensity to create an array of brilliant pastel shades.

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